One Week In: What Store 48 Is Teaching Me About Scale

One Week In: What Store 48 Is Teaching Me About Scale

One Week In: What Store 48 Is Teaching Me About ScaleJustin Stephens
Published on: 01/09/2026

A real-time update on my move to WinCo Store 48 — and why the way great businesses are built for scale is changing how I think about ownership and time.

Building in Public
Yes, It's Real. Here's Why I'm Still Skeptical Too.

Yes, It's Real. Here's Why I'm Still Skeptical Too.

Yes, It's Real. Here's Why I'm Still Skeptical Too.Justin Stephens
Published on: 31/08/2026

Justin Stephens gets honest about skepticism, doubt, and the 40-year vision behind building in public — one day at a time.

Building in Public
Owning Your Time. Owning Your Vision.

Owning Your Time. Owning Your Vision.

Owning Your Time. Owning Your Vision.Justin Stephens
Published on: 29/08/2026

Four years of doubt, an old family rupture, and a creed that became a mirror. Justin Stephens on why real ownership starts with owning your time and your vision out loud.

Ownership Mindset
From Store 6 to Store 48: A Lesson in Time, Trust, and Starting Over

From Store 6 to Store 48: A Lesson in Time, Trust, and Starting Over

From Store 6 to Store 48: A Lesson in Time, Trust, and Starting OverJustin Stephens
Published on: 23/08/2026

A personal reflection on changing stores, the fear of asking for commitment, and why time — not money — is the real currency we're all spending.

Building in Public